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- Tabby Card has partnered with Apple Store in the UAE, offering customers flexible payment options.
- The partnership applies to all Apple Store locations, the Apple Store Online, and the Apple Store app.
- For a limited time, Tabby Card holders can split Apple purchases into interest-free payments.
Tabby Card just sealed a major partnership with Apple Store in the UAE, allowing customers to buy Apple products with interest-free payment options. The deal covers all Apple Store locations, the online store, and the mobile app. Cardholders can now split purchases of devices and accessories into flexible payment plans without paying a single dirham in interest.
Partnership Details
Tabby Card, the region’s popular buy-now-pay-later service, is joining forces with Apple Store to reshape how UAE consumers buy premium tech. Customers get access to 0% interest rates and flexible payment schedules—a move that rewards both sides. Apple gains a payment option that appeals to price-conscious shoppers. Tabby strengthens its foothold in the region’s high-value retail segment.
The partnership speaks to a broader shift in how the Gulf’s consumers want to shop. With more demand for flexible payment methods and a booming tech appetite, this deal taps into both trends at once. It’s the kind of collaboration that could spark others across the region’s retail sector.
Market Impact
For Tabby, this is a significant win. The service has already built real traction across the UAE, and an Apple partnership opens doors to a wealthy, tech-savvy customer base. Apple Store benefits too—flexible payments remove friction from high-ticket purchases.
The UAE’s fintech space is moving fast. Investors poured $100 million into the sector in 2022 alone. Partnerships like this one show where the money’s flowing: toward BNPL services that actually solve a problem for retailers and shoppers alike. Don’t be surprised to see similar collaborations surface as more brands recognize the opportunity.
Future Prospects
The runway here looks solid. Demand for fintech services across the Gulf keeps climbing, and both Tabby and Apple are positioned to capitalize. The partnership should drive real volume for both players while cementing BNPL as a must-have payment option in premium retail.
As the market matures, expect more retailers to adopt similar models. This deal is a template—and competitors are definitely watching.
The partnership between Tabby Card and Apple Store is a significant development in the UAE’s fintech market. Investors and operators in the region should watch for similar partnerships between fintech companies and retailers. With the growing demand for fintech services, companies like Tabby Card are well-positioned to drive growth and innovation in the market.
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